Pengaruh KualitasPelayanan Pekerja Difabel Terhadap Kepuasan Konsumen Pada Kafe SunyiSavory and Brewery di Alam Sutera, Tangerang.

NADHIFAH KHANSA NAUFALMAAS, Khansa (2023) Pengaruh KualitasPelayanan Pekerja Difabel Terhadap Kepuasan Konsumen Pada Kafe SunyiSavory and Brewery di Alam Sutera, Tangerang. Skripsi thesis, Universitas Sahid Jakarta.

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Abstract

ABSTRAK NADHIFAH KHANSA NAUFALMAAS. NIM 2018110002. Pengaruh Kualitas Pelayanan Pekerja Difabel Terhadap Kepuasan Konsumen Pada Kafe Sunyi Savory and Brewery di Alam Sutera, Tangerang. Dibawah bimbingan Ibu Kania Ratnasari.ST,MIB. Tujuan penelitian ini adalah untuk mengetahui kualitas pelayanan, kepuasan konsumen, dan pengaruh kualitas pelayanan pekerja difabel terhadap kepuasan konsumen pada kafe Sunyi Savory and Brewery di Alam Sutera, Tangerang. Penelitian ini menggunakan analisis deskriptif kuantitatif dan regresi linear sederhana. Data dikumpulkan dengan menggunakan kuesioner. Responden dalam penelitian ini sebanyak 100 orang yang sedang berkunjung pada Sunyi Coffee di Alam Sutera, Tangerang. Hasil penelitian menunjukan bahwa terdapat pengaruh kualitas pelayanan pekerja difabel terhadap kepuasan konsumen pada kafe Sunyi Savory and Brewery di Alam Sutera, Tangerang sebesar 9,6% dan sisanya 90,4% berasal dari variabel lain yang tidak diteliti dalam penelitian ini, misalanya seperti ; tempat yang strategis, kualitas produk, harga, promosi, dll. Kata Kunci : Kualitas Pelayanan, Kepuasan Konsumen, Bauran Pemasaran, Sunyi Savory and Brewery. ABSTRACT NADHIFAH KHANSA NAUFALMAAS. NIM 2018110002. The Effect of Service Quality for Disabled Workers on Consumer Satisfaction at The Sunyi Savory and Brewery Cafe in Alam Sutera, Tangerang. Under the guidance of Mrs.Kania Ratnasari.ST,MIB. The purpose of this study was to determine the quality of service, customer satisfaction, and the effect of service quality on workers with disabilities on customer satisfaction at the Sunyi Savory and Brewery cafe in Alam Sutera, Tangerang. This research uses quantitative descriptive analysis and simple linear regression. Data were collacted using a questionnaire. Respondents in this study were 100 people who were visiting Sunyi Savory and Brewery cafe in Alam Sutera, Tangerang. The results showed that there was an influence of the service quality of disabled workers on consumer satisfaction at the Sunyi Savory and Brewery cafe in Alam Sutera, Tangerang by 9,6% and the remaining 90,4% came from other variables not examined in this study, for example such as; stategic place, quality product, price, promotion, etc. Keywords: Service Quality, Consumer Satisfaction, Marketing Mix, Sunyi Savory and Brewery in Alam Sutera, Tangerang.

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