PERSONAL BRANDING BRANDING STRATEGY OF ASTRID SATWIKA ON INSTAGRAM

SORAYA HYLMI, HYLMI (2021) PERSONAL BRANDING BRANDING STRATEGY OF ASTRID SATWIKA ON INSTAGRAM. Skripsi thesis, Universitas Sahid Jakarta.

Text Hylmi.pdf Download (145kB)

Abstract

ABSTRACT PERSONAL BRANDING BRANDING STRATEGY OF ASTRID SATWIKA ON INSTAGRAM SORAYA HYLMI 2014210052 (ix + 5 Chapters + 120 Pages + 15 Pictures + 3 Tables + 10 Attachments + 39 Bibl) A clear, powerful, compelling public image—that’s the very definition of a Personal Brand. Personal branding is an individualistic approach and leads specifically, sharpening the image of the individual. The main premise is that a person or a role can be considered as a brand and everyone has a personal brand regardless of their age, position or regardless of their businesses. Everyone has the opportunity to become a brand itself that is worth showing to the public and reflect the image of the individual concerned. If Personal Branding properly applied, it can turn anyone into a remarkable brand in any field. This research uses a descriptive qualitative method with dramaturgy theory. Data collection were collected by using several techniques, such as in-depth interviews, observation and literature studies. Informants were selected using a purposive sampling technique with a total of three people consisting of one key informant and two supporting informants. The validity of the data conducted by using triangulation source techniques. This research resulted that Selebgram Astrid Satwika's front stage on social media Instagram has a main purpose to gain a positive impression and be able to inspire others. Meanwhile, Astrid Satwika’s backstage showed the daily life of an Instagram Influencer, Astrid Satwika and her true identitiy. Keywords : Personal Branding, Instagram, Dramaturgy Theory.

Actions (login required)

View Item